brand creative + strategy
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Advertising Campaigns

Advertising Campaigns

 
 
 
 

At Starbucks, I’ve lead the creative strategy, high-level concepting and copy execution of seasonal campaigns. These campaigns usually involve film, audio, print, in-store signage, paid media (like banner ads and paid social), website, email, mobile apps and/or organic social posts.

Here are some examples of creative strategies I’ve written and creative executions that followed.

Winter 2022

Spring 2021

Winter 2020

 

Prior to Starbucks, I worked on advertising campaigns for a wide variety of clients at Possible (now Wunderman Thompson). I wrote the scripts for these video ads (as well as copy for banner ads and social posts).