Advertising Campaigns
At Starbucks, I’ve lead the creative strategy, high-level concepting and copy execution of seasonal campaigns. These campaigns usually involve film, audio, print, in-store signage, paid media (like banner ads and paid social), website, email, mobile apps and/or organic social posts.
Here are some examples of creative strategies I’ve written and creative executions that followed.
Winter 2022
Spring 2021
Winter 2020
Prior to Starbucks, I worked on advertising campaigns for a wide variety of clients at Possible (now Wunderman Thompson). I wrote the scripts for these video ads (as well as copy for banner ads and social posts).