brand creative + strategy
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Advertising Campaigns

Advertising Campaigns

 
 
 
 

At Starbucks, I’ve lead the creative strategy, high-level concepting and copy execution of seasonal campaigns. These campaigns usually involve film, audio, print, in-store signage, paid media (like banner ads and paid social), website, email, mobile apps and/or organic social posts.

Here are some examples of creative strategies I’ve written and creative executions that followed.

Winter 2022

FY22 Winter Audio Spot
Starbucks

Spring 2021

Winter 2020

 

Prior to Starbucks, I worked on advertising campaigns for a wide variety of clients at Possible (now Wunderman Thompson). I wrote the scripts for these video ads (as well as copy for banner ads and social posts).