ZICO COCONUT WATER, 2016
campaign // What's Inside Is Everything
role // copywriter
contributions // My rad AD partner Nicole and I came up with some cool social theme ideas. We tag-teamed the brainstorming and concepting and I did the write-ups and the comp copy.
highlights // None of these ideas got made but I believe deeply in self-care so it was fun to do some thinking about how a brand could encourage people to take better care of themselves amidst a hectic lifestyle. We had some fun animated video ideas too but I don't have those files.