campaign // Vive the Daylife
client // St-Germain (Bacardi)
role // copywriter
contributions // My main job on this project was writing social copy to support the activations that were part of the campaign. I got to write a few long-form articles as well. I worked closely with strategists to generate awareness and build brand affinity on social. This work included developing shot lists for producers for events and activations, concepting activations and figuring out how to leverage content captured at events for the brand.
highlights // The team on this project is one of the best I’ve ever worked with. I learned so much and had a blast doing it, despite the long hours. Seeing everything come to life was really gratifying too.