STARBUCKS HOLIDAY, 2018
role // lead copywriter
contributions // If there were words, I was writing them: manifestos, taglines (yes, there were two) and in-store signage. One of my taglines even ended up on the end card for our TV spots. I also lead cross-functional concepting sessions and developed new processes to make writer/designer collaboration smoother and more productive.
highlights // My main highlight was definitely walking into a store after we launched, and seeing the copy that I wrote on the doors: “We’re at our best when we’re together.” I really believe in this statement, and I hope it made somebody feel a little more loved.