STARBUCKS COFFEE PACKAGING, 2018
role // copywriter
contributions // Writing copy for coffee packaging is one of my favorite types of projects. I got to research the coffee origin, the processing methods, and flavor notes. I’ve learned so much about where coffee comes from and the amount of work that goes into getting it into my cup and I feel lucky to have participated in the Starbucks coffee legacy. These are some of my favorite examples of coffee packaging that I wrote.
highlights // I wish I could say I got to travel to our coffee origins, but learning about them from the Starbucks in-house coffee team is really cool too. It’s pretty incredible how complicated coffee is, from where and how it grows, to all of the different ways it can be processed and roasted and eventually brewed.