STARBUCKS ASIA PACIFIC, 2018
role // lead copywriter
contributions // I created concepts, manifestos and signage copy for our Asia Pacific stores. The drinks we offer in AP are totally different than the ones in the US, so it was fun to learn about how we develop products and messaging for this international market.
highlights // Tasting the drinks that you can only get in Asia was pretty cool, but the best part was writing fun, energetic copy that our business partners loved.