Sara Hendrickson
brand creative + strategy

resume

RÉSUMÉ

experience

WRITER | POSSIBLE | MAY 2014 – PRESENT

  • Concept ideas for campaigns, pitches, and retained accounts. Present work to all levels of leadership internally and client-side.

  • Write, edit and proofread all forms of copy: articles, social content, websites, award submissions and case studies, being mindful of audience and brand voice.

  • Develop and oversee brand tone and voice guidelines for multiple clients and brands and master copy docs to ensure alignment and consistency across copy discipline.

  • Collaborate closely with art directors, designers, brand and content strategists, data teams and media specialists to deliver smart, effective creative ideas that work.

  • Use data science and strategic insights to create more effective creative work that performs on KPIs and business objectives.

  • Train and mentor mid-level and junior creative team members, helping them develop their creative and strategic skills and performance.

  • Manage and prioritize within timelines for project milestones. Take personal responsibility for on-time deliverables and expertly crafted copy that adheres to client standards.

  • Assist with leading the copy discipline in internal and external client meetings. Help plan workflow for the discipline within the project group.

 

WRITER, EDITORIAL ASSISTANT | SEATTLE MET MAGAZINE | SEPTEMBER 2013 – MARCH 2014

  • Pitch, research, and write blog posts covering the Seattle food and bar scene.

  • Use content management system (CMS) to edit, produce, and publish web content.

  • Manage group projects, delegating and tracking work to meet deadlines.

  • Fact-check, copyedit and proofread magazine and web content, ranging from restaurant listings to 5,000-word cover story features.

  • Work in close collaboration with writers and editors.

 

HIGH SCHOOL ENGLISH TEACHER | SEATTLE PUBLIC SCHOOLS | SEPTEMBER 2010 – MAY 2014

  • Collaboratively write innovative, engaging lesson plans and develop new instructional materials.

  • Present lessons, lead group discussions, give feedback. Edit student writing.

  • Manage teams, track deadlines, manage and organize projects.