This happened.
MICROSOFT ONENOTE, 2015
campaign // Collective Project
role // copywriter
contributions // My main responsibility was writing social copy throughout this campaign and in real time during activations. I worked closely with content and social media strategists to develop sequential messaging and cross-platform content.
highlights // There’s nothing better than making kids happy, and winning awards for doing something positive felt really good.
The students OneNote chose to participate in the Collective Project are heroes. It was an honor to amplify their voices on social media.
It's hard to feel bad about working in advertising when your work is helping kids get affordable prosthetic arms.