We came up with the idea of celebrating ordinary things because Office products are ordinary things that don't get a lot of love and we wanted to tell a larger story about taking the time to thank the ordinary things that make our extraordinary lives possible.
This tweet is an actual choose your adventure. I wrote the story and came up with the concept. We had been creating content around the Office for Android launch with the theme of Andy's Adventures. It was really fun.
MICROSOFT OFFICE, 2014–2015
project // Office Social, 2014-2015
client // Microsoft Office
role // copywriter
contributions // Our small, scrappy team at Possible created Microsoft Office’s social presence from scratch. I worked closely with designers and strategists to plan editorial calendars, develop concepts and execute the work. Microsoft Office isn’t the juiciest product to market, but it forced us to get really creative and we had a great time doing it thanks to our supportive and open-minded client.
highlights // Our April Fools' joke (Office for Cats), trended on Twitter.
Our "Office for Cats" April Fools' joke.
#NationalChocolateDay was trending so we made this.
We had a lot of fun coming up with creative ways to talk about Office products. For this series, we created visual metaphors for product functions in real life.