This is one of the videos we produced for this campaign. I wrote the social posts.
HOLIDAY INN EXPRESS, 2014
campaign // Stay Smart ("Did anyone stay at a Holiday Inn Express last night?")
client // Holiday Inn Express
role // copywriter
contributions // Social copy. Working closely with producers to plan reactive content. A few jokes that might actually be funny.
highlights // The jokes. We worked with Second City Improv to make these videos and I learned a lot just watching and trying to write to them.