This is one of the videos we produced for this campaign. I wrote the social posts. 

This is one of the videos we produced for this campaign. I wrote the social posts. 

HOLIDAY INN EXPRESS, 2014

campaign // Stay Smart ("Did anyone stay at a Holiday Inn Express last night?")

client // Holiday Inn Express

role // copywriter

contributions // Social copy. Working closely with producers to plan reactive content. A few jokes that might actually be funny. 

highlights // The jokes. We worked with Second City Improv to make these videos and I learned a lot just watching and trying to write to them.