Fanta

FANTA, 2016

project // this was a pitch

role // copywriter

contributions // Concepting, brainstorming, write-ups, comp copy, ordering Mexican food, midnight beer runs. My dope AD partner Springer and I came up with this idea that Fanta—the kind of offbeat, competitor soda brand—could become the Sponsor of the Unsponsorables: people who are passionately devoted to weird, random things. Like finger tutting. Which is the inspiration behind the video and OOH shown here.

highlights // We lost the pitch but it was a lot of fun to come up with these ideas. I still want to make Sponsor of the Unsponsorables happen for some brand, someday.